Digital Media Online Courses
Table of Contents
Are you looking for a course which helps in understanding the dynamic world of digital marketing?
You are in the right place. At Tutoropedia we have crafted various training modules in consultation with industry experts to help you gain a profound insight into the Dynamic world of Digital Marketing.
Digital marketing is an advanced but a quintessential form of marketing which has evolved from our traditional marketing concepts but uses a digital medium to acquire customers. The course touches a variety of domains such as Digital Analytics, Tools, SEO strategy and Paid SMO to name a few.
The course comprises of 4 extensive modules, which are as follows:
1. Marketing in a digital world
This module discusses how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers and disrupting everything that traditional marketing stands for.
2. Digital Analytics and its application
Learn the introductory theory and strategy behind marketing analytics that provides marketers like you with the foundation needed to apply data analytics to real-world challenges you would confront daily in your professional lives.
3. Digital Media and Marketing Principles
This module covers the impacts of digital technologies on marketing communication strategies and practices. By understanding the inherent processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
4. Marketing in an Analogue world
The module explores the key differences between the Analogue and the Digital and then examines four ways in which the former has been affected by the Digital Revolution, namely; Domination, Resistance, Synergy, and Transformation. You will have an in-depth knowledge of all the four concepts along with the application of each.
Student Learning Outcomes
On successful completion of the course you will be able to:
• Apply and identify the digital marketing knowledge to various domains of the business both at the local and global level.
• Identify and research digital marketing issues in business situations and be able to use Analytics to draw appropriate and well-justified solutions, and develop and evaluate an effective digital marketing plan.
• Critically review digital marketing solutions and provide an in-depth analysis of problem areas and solutions.
• Effectively communicate digital marketing knowledge in both oral and written contexts.
At Tutoropedia, we have an acclaimed team of digital media tutors who will readily resolve your queries related to any digital marketing concepts. If you have a question or case study which you find tricky, you may take our tutor consultation in order to understand and approach the questions in the most effective manner.
Our tutors help you to not only understand the questions in-depth but also, help you find the right research material and relevant journal articles whilst providing guidance on the usage of various analytical tools which will help you to perform better at your assignments.
For expert consultation and guidance in understanding the tricky concepts of digital marketing.
Book Your Tutor Now!